Adani One Super App
Creating a unified digital ecosystem across Adani's diverse business portfolio
Adani One Live Performance Dashboard
Real-time Activity Stream
Key Results
4.2M+
Active users
68%
Increase in cross-business transactions
3.8x
Increase in customer retention
42%
Increase in average transaction value
The Challenge
Adani Group, one of India's largest business conglomerates with diverse interests across infrastructure, energy, utilities, transportation, and consumer services, faced significant challenges in creating a unified digital experience:
- Fragmented customer experience across multiple business verticals
- Limited visibility into cross-business customer journeys
- Inability to leverage group-wide data for personalization
- Missed opportunities for cross-selling between business units
- Inconsistent loyalty and rewards mechanisms across businesses
- Complex technical integration requirements across legacy systems
"We needed a unified digital platform that could seamlessly connect our diverse businesses while delivering exceptional value to our customers through personalized experiences, rewards, and services."
Our Solution
CustomerInspire implemented a comprehensive super app platform that powers the Adani One ecosystem, integrating multiple services under a single digital umbrella:
- Unified loyalty program across all Adani businesses
- Centralized customer profile and preference management
- Personalized offers and recommendations engine
- Integrated CRM system with 360° customer view
- Omnichannel engagement capabilities
- Advanced analytics and customer segmentation
- Seamless redemption experience across touchpoints
Key Components Delivered
Super App Platform
Unified digital experience across all Adani services
Loyalty & Rewards Engine
Unified points system with flexible earning and burning
Digital Wallet
Secure payment and rewards storage solution
Offers Marketplace
Personalized deals across Adani's ecosystem
The Adani One Ecosystem
Adani One Super App
Unified Digital Experience
Airports
- Flight Bookings & Check-in
- Premium Lounge Access
- Airport Retail & Dining
- Parking & Transportation
- Cargo & Logistics Services
Utilities
- Electricity Bill Payments
- Gas Connection & Billing
- Solar Energy Solutions
- Smart Meter Services
- 24/7 Customer Support
Real Estate
- Residential Property Bookings
- Commercial Space Leasing
- Property Maintenance
- Community Amenities
- Smart Home Solutions
CustomerInspire Powers
Loyalty Program
Offers & Coupons
Customer Engagement
CRM & Profiles
Adani One Service Ecosystem
Airports
Utilities
Real Estate
Implementation Journey
Discovery & Strategy
Q1 2022
- Business requirements gathering across verticals
- Customer journey mapping and experience design
- Technical architecture planning
- Loyalty program structure design
Core Platform Development
Q2-Q3 2022
- Loyalty engine implementation
- Customer profile management system
- Integration framework for business verticals
- Offers and campaign management platform
Phased Rollout
Q4 2022 - Q2 2023
- Airport services integration (Mumbai, Ahmedabad)
- Utilities services onboarding
- Real estate services integration
- Beta testing and optimization
Full Launch & Expansion
Q3 2023 - Present
- Public launch of Adani One Super App
- Continuous addition of new services
- Advanced analytics and personalization
- Ongoing optimization and feature enhancement
Results & Impact
Since the launch of the Adani One Super App powered by CustomerInspire's technology in 2022, Adani Group has achieved:
- 4.2 million+ active users across the Adani One platform
- 68% increase in cross-business transactions
- 3.8x improvement in customer retention rates
- 42% increase in average transaction value
- 76% of users engaging with multiple Adani businesses
- 4.6/5 average app store rating
Ready to transform your customer experience?
Discover how CustomerInspire can help your organization build a world-class loyalty and engagement platform.
